Free International shipping! Long weekend closure, orders dispatched 1 Oct

The Little Joy Clutch - Lilac [Limited Edition]

WOWZAS MAMAS our new limited edition lilac collection is here! 

Ever wanted a handy little clutch to stash all your gear (from diapers to your iPad!?) that is just so beautiful you don't want to leave her at home.... ever?

Well, the Little Joy is here, in luscious lilac baby - and she's a cute little lady.

If you're a Mama she will fit diapers and wipes with ease, as well as your money, phone, and keys etc. Cute diaper clutch ey!?

You don't even need to be a Mama to rock one of these beauties... Little Joy is the perfect size for a night on the town (with no kids!). 

Or even a sexy iPad mini case or and document case for work.

She's got a silky cowhide front side and a pebbled leather backside, just like the other beauties in the SS18 range... and there are two statement gold Alf tassels to zip her closed.

Go on, you know you need her...


11" x 7.5" x 0.8"

Caring for your Alf
Alf accessories are made from natural leather and cowhide, so sometimes need a little love. Check out the Care for Alf page for all the deets on how to keep your Alf looking beautiful.

International Mamas

Don't forget, Alf bags are sent all the way from Australia mate! Make sure you are aware of wait times and any additional charges you may have to pay to your country's government to have your online purchase delivered. Please note that Alf the Label is not liable to pay international tax on your behalf.