Free International shipping! Long weekend closure, orders dispatched 1 Oct

The Lil - Lilac [Limited Edition]

WOWZAS MAMAS our new limited edition lilac collection is here! 

Round like a rissole - or a donut, whatever rows your boat... this new addition to the Alf family is made just-for-you Mama.

An on-point roundieto match your Stella or Ari baby bag - this little babe will be your absolute favorite go-to.

Big enough to keep all your Mama gear, keys, purse, phone, lipstick as well as a spare diaper and wipes for all those critical moments. 

Lil's lovely locks are made of matching cowhide to her big sisters the Lilac Stella or Ari... with a pebble leather backside and Alf statement leather tassel.

She fits like a glove inside your Stella bag... so you can fill her with your essentials, then just grab her and dash if you don't need to take your bigger bag.

  • On point roundie shape 
  • Cowhide front panel, pebble leather reverse
  • Adjustable crossbody strap (can be made into a shoulder bag)
  • Smooth gold metal hardware
  • One flat internal pocket
  • Statement Alf tassel
  • Peach colored wipe clean lining


D 3.2" x 9.8" diameter 

Caring for your Alf bag
Alf bags are made from natural leather and cowhide, so sometimes need a little love. Check out the Care for Alf page for all the deets on how to keep your bag looking beautiful.

International Mamas

Don't forget, Alf bags are sent all the way from Australia mate! Make sure you are aware of wait times and any additional charges you may have to pay to your country's government to have your online purchase delivered. Please note that Alf the Label is not liable to pay international tax on your behalf.