Free International shipping! Long weekend closure, orders dispatched 1 Oct

Our Policies


Our bags sell out really fast... but they are worth the wait!

At the beginning of each season and when our Alf bags are sold out they will be available for pre-order.

Pre-ordering and paying for a bag when a listing is marked 'pre-order' ensures you will be reserved a bag, and it will be posted as soon as they are ready for shipment.

Delivery dates for pre-ordered bags cannot be confirmed until they arrive and are shipped out to you. We will do our best to keep you up to date with estimated arrival dates and will let you know should there be any delays.


Unfortunately we are unable to cancel or make amendments to an order after it has been placed. 

Amendments include:

  • Change of delivery address
  • Change of item color or style
  • Adding and/or removing items from the order
  • Applying discounts/gift cards
  • Full order cancellations

To make an exchange or return - please wait until you receive your item and follow the instructions on the Returns + Exchanges page.


We offer free international shipping, however because your Alf comes all the way from the 'Land Down-Under' she's not going to arrive overnight (your Alf is coming via plane, not magic carpet). Our free international shipping service is express, however because Australia is far far away it can take anywhere up to a week to arrive on your doorstep. 

We do everything we can to ensure your order is dispatched as quickly as possible - and once it has left our office here in sunny Perth, Australia you will be sent a tracking number so you are able to sit at the front gate waiting for the postman.

Believe us, these babes are totally worth the wait. You're going to LOVE your Alf.

Please note

Once the item has been shipped and the tracking number provided to the customer, Alf the Label is not liable for lost or delayed shipments.

Thankfully - this doesn't often happen! But we will do everything we can to assist if your parcel is delayed or lost in transit.


Some countries charge their residents taxes and duty for purchasing items online from overseas. Alf the Label does not collect international taxes on behalf of customers, so the customer is responsible for all taxes or charges to import items into their country. Some information can be found below. If you country is not listed please check with your local post office.




Let your mama choose her own Alf adventure!

Alf gift cards are simple, just select the gift amount by using one or a combination of amounts. In the shipping address, enter the address you want the gift card to be sent to. You can write a love note to your mama in the comments section of the cart, and Bob's your uncle!

A hard copy of the gift card will be delivered to the 'shipping address' provided at checkout. Gift cards are valid for 12 months from the date of purchase and are not redeemable for cash. If your mama purchases an item which has more value than the gift card, she can pay online at checkout. If there is a balance remaining on the card it will be valid for 12 months.

Your gift card is redeemable by using the serial number listed on the card as your code at checkout.


We have two major sales per year, one in the lead up to Australian Mother's Day and one pre-Christmas. We also have a flash sale here and there throughout the year. 

Just so you know, our sale periods are damn nuts. So it can take us a little longer to process and dispatch your orders. If you need your item urgently, then purchase the express post option during a sale to ensure your order is dispatched with priority. 

It's not possible to use discount codes during sale periods and double dipped orders will be cancelled.

As per the terms for cancellations and amendments (see above) we will also not refund the difference of a purchase made prior to the beginning of a sale. 

Please note we do not offer refunds for change of mind on sale items, we will only offer a refund if the item is faulty. A store credit (valid for 12 months) for the sale value of the item will be provided.  



Whilst we do absolutely everything possible to provide you with the truest to life colour of our products there are a number of factors which may result in the images you see online varying just slightly from the colour IRL. 

  • Screen quality and resolution
  • Time of day/year the image was shot
  • Amount of natural lighting
  • Editing techniques 

The images of our products we use on our website are taken by our professional photographer and are edited to reflect the truest colour of each product. Please use these as a guide for purchase.

The images seen on our social media channels may have been provided by a third party i.e. customers and although we only use images which we believe well reflect our products in such case we are unable to control the lighting and editing to that image. 

Please note: our policies are binding and may be updated periodically at Alf the Label Pty Ltd's discretion.