The Diaries

As Seen in New York
Alf, as seen in fashion magazines across the world.
Starting Solids: Where to Begin
Leading Paediatric Dietitian Dr Kyla outlines how to introduce food to your baby with confidence.
Newborn Advice from a Paediatric Physio
Pediatric Physical Therapist Darcy Fass shares her tips on newborn motor development.
Father's Day Traditions
Ideas for Father's Day traditions, inspired by the Alf team.
The Nappy Collective
Donate your unused, leftover nappies to parents in need.
Supporting Dads
Emotional health and wellbeing support from Beyond Blue's Dadvice.
In The Bag: Pram Caddy
What to pack in your pram caddy.
Expert advice from a Lactation Consultant & Midwife
Breastfeeding tips from Susie Prout, registered midwife and Lactation Consultant (IBCLC).
Surviving the Newborn Bubble
5 tips to surviving the newborn phase.
In Conversation With Hayley
Behind the scenes with Alf designer, artist and mother, Hayley.
Your #1 Parenting Travel Essential
Uncover the #1 must-have travel essential for parents.
NAIDOC Week 2023
For NAIDOC Week 2023, how will you celebrate "For Our Elders"?
What to Pack for a Weekend Away
10 things to consider when preparing for a weekend away with a baby.
Travelling with a Baby
The Alf Community's top travel tips for babies and children.
We've Been Shortlisted
Internationally nominated as the "best changing bag" and "best innovative parenting product".
Other Uses for Your Baby Bag

15+ different ways your baby bag can continue to used for years to come.

Overcoming Financial Barriers for Families
Expert budget and finance advice for women and families from Smart Women Society Founder Téa Angelos.
How To Plan A Baby Shower
9 steps to planning the perfect baby shower.
Unique Baby Name Ideas
Top 10 international baby names from around the world you may not have considered.
Expert Tips for Home Organisation
Expert advice for organising your family's home with Chelsea Smith from The Organising Platform.
Introducing Luxe Sue x DFS
Donating a third of new handbag sales to charity.